ECONOMIC DEVELOPMENT. · 100% SMARTPHONE. · SMALL BUSINESS UPSKILLING . · NO FANCY GEAR · TURNKEY DELIVERY · SMARTPHONE-FIRST · LOCAL IMPACT
200+
Local business owners Upskilled
TURNKEY
Plug & play workshop structure delivered directly in your LGA
3HR
Impactful, practical hands- on capability session.
100%
Smartphone-first (Zero gear investment required)
REAL
RESULTS
From the people who were sitting where you are now.
★★★★★
"From average videos to 250k+ organic views in 30 days. Raz taught our team a repeatable smartphone reel strategy that generated massive reach with zero ad spend. The ROI speaks for itself."
GRAHAM MCDONNELL
Founder - World Institute of Martial Arts
★★★★★
"Our team used Raz's smartphone formula to hit 1M+ organic views AND feed our paid ad funnels. Creating high-converting ad creative in-house helped scale Mad Man Motors into a $1M/month operation. This isn't just content—it's a revenue engine."
DAVID MUIR
Owner - Madman Motors
★★★★★
"What I learned in 3 hours saved me dozens of frustrating hours on YouTube and Google. As a busy mum running a business, my time is critical—this workshop completely broke down video content creation into a simple, mind-blowing system."
THE SAVVY MAM
Digital Creator - Business owner
★★★★★
"Raz doesn't just create and teach video—he teaches you how to bring your brand's vision to life. The reel techniques he showed us delivered huge reach across our campaigns. It’s like he picks out your best ideas and makes them 10x better."
JANELLE THORTON
Former Marketing & Communications Manager - AHG Luxury Division.
Who This Is For
TAILORED FOR YOUR LOCAL BUSINESS COMMUNITY
01
BUSINESS OWNERS
Local SME, cost-effective ways to foot-traffic their locations without expensive marketing agencies.
03
TOURISM & HOSPITALITY OPERATORS
Cafes, restaurants, tours, and accommodation providers wanting to capture stunning video content that attracts visitors to the region.
02
PROFESSIONAL SERVICES & TRADES
Local accountants, tradies, real estate, and service providers who need a repeatable system to build local authority on social media.
04
SOLOPRENEURS & MICRO-BUSINESSES
Time-poor sole traders who want zero-fluff, practical digital capability without buying thousands of dollars in gear.
The Curriculum
THREE HOURS ZERO FLUFF
The "Reel-Hacks" 5-Stage Blueprint
This is not a course you watch. A turnkey, interactive training module designed to give local business owners complete confidence in modern digital marketing
01
PLAN (AI-Powered Strategy)
Stop staring at a blank screen. Turn AI into your 24/7 content strategist.
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3 Universal Content Pillars: Master Highlight Reels, Evergreen/Educational Tips, and Viral POV/Memes that work across any industry.
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Instant Content Calendars: Use custom AI prompts to generate 7, 30, or 100-day content calendars in seconds.
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The 10-Shot AI Shot List: Plug in what you’re filming (coffee, product, service, event) and get an AI-generated storyline to shoot from.
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Hook Prompting Engine: Generate high-retention text and spoken hooks tailored specifically to your offer before opening your camera.
03
EDIT (The 3-Tier CapCut System)
From raw footage to a finished, high-converting Reel before you leave the room.
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Tier 1 — AutoCut (Lowest Barrier): Drop raw footage into smart templates and spit out 6–10 polished video variations in seconds.
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Tier 2 — Semi-Automated Templates: Customize trending templates, build brand-aligned edits fast, and use template feeds for endless ideation.
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Tier 3 — Manual Crash Course: Master essential trims, cuts, dynamic transitions, b-roll overlays, and auto-captions inside CapCut.
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The 4-Hook Framework: Learn how to build and layer Vocal, Visual, Audio, and Text hooks at the start of your video to instantly lock in retention.
02
SHOOT (Pocket Cinematography)
No expensive setups. No $5k agency retainers. Just high-impact video straight out of your pocket.
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Zero-Gear Execution: Master the exact handheld techniques, framing, and light hacks that make smartphone footage look cinematic.
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The Minimalist Setup: The only 2 budget accessories you actually need (magnetic tripod selfie stick & mobile wireless mic) for solo recording.
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The 4 Essential Handheld Moves: Master pro-level phone moves to capture smooth, dynamic b-roll fast.
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Live Guided Shoot: Execute your AI-generated shot list on-site in real time—leaving no room for guesswork.
04
OPTIMIZE (Algorithm & Engagement Pro Tips)
Stop guessing what the algorithm wants. Master the metrics that actually drive reach.
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Watch-Time Optimization: How to structure every second of your Reel around the single biggest metric that drives virality.
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Trending Audio Hacks: Find and ride emerging audio trends before they saturate the feed.
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High-Engagement Formats: Capitalize on what’s working right now across Instagram & TikTok (including dynamic carousel strategies).
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Posting Playbook: 7–10 battle-tested pro tips to ensure maximum organic reach every time you hit publish.
05
SUPERCHARGE (The AI Image-to-Video Workflow)
Need a $2,000 drone shot or impossible b-roll? Create it in under 2 minutes with AI.
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The "No-Drone" Hack: Take a simple static photo from Google, pass it into Gemini for an optimized camera-motion prompt, and generate cinematic drone-style video inside CapCut.
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Zero Gear, Zero Rain-Delays: Get cinematic aerial and location b-roll without spending money on expensive hardware, flying licenses, or hours of practice.
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Instant B-Roll Generator: Create custom video assets for weather-delayed shoots or hard-to-reach locations in two simple steps.
THE EXPERIENCE
30 minutes in, you're shooting live content with real-time feedback on every take. Walk in confused about where to start—walk out with a complete, high-converting Reel in your camera roll and the exact workflow to pump out pro video forever." Raz Laver
📍100% Smartphone Focused
🎬 Delivered in your LGA/Region
📲 Post-Workshop Support
🎓 Walk away with content + Scalable System
FAQ
YOUR QUESTIONS, ANSWERED.
SECURE YOUR SPOT
Walk in with your phone. Walk out with a ready-to-post Reel & a repeatable 5-stage system.
WHAT’S INCLUDED IN THE COUNCIL PACKAGE
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The Complete 5-Stage Blueprint: Plan, Shoot, Edit, Optimize, Supercharge.
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Hands-On Guided Shooting Session: Real-time feedback on your setup, angles, and delivery.
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The AI Image-to-Video Drone Hack: Instant high-value aerial footage without buying gear.
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3-Tier CapCut Masterclass: Templates, fast edits, and dynamic captions made simple.
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Algorithm & Engagement Playbook: Watch-time hacks, trending audio, and high-retention formats.
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BONUS: Custom AI Prompt Library for instant content calendars and shot lists.
TURNKEY DELIVERY FOR YOUR LGA
(Save over 50% — Strictly limited seats per venue to keep training hands-on)
We provide all training materials, workbooks, and presentation delivery. Packages are customized based on venue capacity, single or multi-session rollouts, and ongoing support requirements.
BRING REEL HACKS TO YOUR LOCAL REGION
"Interested in hosting a workshop for your local business network or council region? Request a detailed proposal and availability below. We will get back to you within 24 hours."